Last Updated: July 2, 2026
WhichOutfit ("we", "us", or "our") respects your privacy. This Privacy Policy explains what data WhichOutfit collects, how it is used, and your rights. It applies to WhichOutfit on the Apple App Store, the Google Play Store, and our website, and is written to comply with Apple's App Store Review Guidelines and Google Play's Developer Program Policies.
1. Data We Collect
To provide the core functionality of WhichOutfit, we collect the following data:
- Account Identifiers: Your email address or Apple/Google account identifier used to sign in and secure your account.
- User Content (Photos): Images of clothing and accessories you upload to build your digital closet.
- Closet & Profile Data: Item metadata (category, color, brand, tags), your style profile responses, worn-outfit log entries, trip plans, and saved looks.
- Purchase History: Transaction identifiers and subscription status provided by Apple, Google Play, or our web payment processor (Paddle) to verify your entitlements and credit balances. We do not receive your full payment card details.
2. Artificial Intelligence and Cloud Processing
To generate tags and styling recommendations, WhichOutfit uses third-party Artificial Intelligence APIs.
- What data is shared: When you request an AI action, the specific images of clothing items and your prompt are securely transmitted to our AI provider.
- No Model Training: We have strict agreements in place ensuring that your uploaded images and data are never used to train third-party AI models. Data is processed solely to return your styling results and is immediately discarded by the AI provider.
- Control: You can limit AI processing by choosing not to use auto-tagging or AI stylist features.
3. Financial Information
We never collect or store your full payment card number. Depending on how you subscribe or buy credits, your payment is processed by one of the following:
- Apple (iOS): In-app purchases and subscriptions are processed by Apple via StoreKit. We receive only an anonymous digital receipt to unlock your features.
- Google Play (Android): In-app purchases and subscriptions are processed by Google Play Billing. We receive only a purchase token and order identifier to verify and unlock your features.
- Paddle (Web): Purchases made through our website are processed by Paddle.com Market Limited, which acts as the Merchant of Record for those transactions. This means Paddle — not WhichOutfit — collects and processes your payment method, billing address, and any tax-related information (such as your country and VAT/sales-tax location) to complete the sale, handle refunds, and meet tax obligations. Paddle shares with us only the information needed to activate and manage your subscription (such as your email, subscription status, and an order identifier). Paddle handles this data as an independent controller under its own Privacy Policy.
4. Data Sharing and Third Parties
We do not sell your personal data. We share data only with:
- Cloud Infrastructure: Our secure database provider (Supabase) to store your digital closet, worn log, style profile, and cloud backup. All data is scoped to your user ID with row-level security.
- AI Providers: Securely transmitted purely for the fulfillment of styling features, as outlined in Section 2.
- Authentication Providers: Apple or Google receive only the minimum information required to verify your identity during sign-in. We do not receive or store your Apple or Google password.
- Payment Processors: Apple, Google Play, or Paddle process your purchases as described in Section 3. We share only the information needed to associate a valid purchase with your account.
5. Friend Voting Polls
If you choose to share an outfit poll with friends, the outfit photo(s) you select are uploaded to our secure storage and accessible via a unique, unlisted link. Votes are anonymous — we record a browser token, not any personal identifier of your voters. You can close or delete your poll at any time from within the app, which removes the photos and vote data.
6. Data Retention and Deletion
Your closet images and data are retained as long as your account is active so you can access your wardrobe across devices.
- Account Deletion: You have the right to delete your data at any time. Go to More → Delete Account in the app to immediately and permanently purge all closet data, photos, worn log, style profile, polls, and credit balance from our servers.
7. Your Rights
Depending on your location, you may have the right to access, correct, port, or delete the personal data we hold about you. To exercise any of these rights, contact us at the address below and we will respond within 30 days.
8. Children's Privacy
WhichOutfit is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of WhichOutfit after changes are posted constitutes your acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy or how your data is handled, please contact us: